Measuring Social Media ROI
A self-paced course designed to master various social media concepts, including strategy, communication, costs and benefits and get the right expertise in Measuring Social Media ROI.
Basics of Social Media ROI
Learning Objectives: In this module, you will understand the basic concepts of social media ROI and how social media marketing can impact business from the broader strategy, to the sales pipeline.
Topics: What is Social Media ROI, Why it should be measured, Basics of business: strategy, marketing, and sales, Nine areas in which social media improves your business, The social media plan.
Social Media ROI into Practice
Learning Objectives: In this module, you will learn how to plan for an adequate measuring strategy, what needs to be measured, and how to calculate social media ROI.
Topics: The ROI of Marketing, Costs of social media, Benefits of social media, Measuring social media ROI in practice.